Intelligence concurrentielle des annonces de recherche

---
name: competitive-search-ads-intelligence
description: "Analyze a competitor domain's paid-search history, keywords, positions, and ad copy."
---

# Competitive Search Ads Intelligence

Analyze a competitor domain's paid-search history, keywords, positions, and ad copy.

## Required Aident Actions

- <action-tag>composio:semrush_tools:semrush_domain_ad_history</action-tag> (required inputs: domain, database): Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.

Use Aident Loadout to read the current Action schema before constructing inputs. Check the required integration connection in Aident Vault. If an Action is billable or mutating, run Aident preflight, show the affected target and quoted cost or risk, and wait for explicit user confirmation before execution.

## Workflow

1. Confirm the requested outcome, source material, destination, audience, constraints, and acceptance criteria.
2. Apply the source-derived guidance below to create a concrete plan. Resolve ambiguity before invoking an Action.
3. Select only the Aident Actions whose documented effect directly advances the requested outcome. Do not invoke every listed Action by default.
4. Inspect the current schema and prepare the minimum valid input for each selected Action.
5. Preflight each selected Action. Execute it only after any required confirmation, in dependency order, and carry returned IDs or asset URLs into later steps.
6. Verify the returned IDs, URLs, statuses, or artifacts against the acceptance criteria. Report partial completion precisely and do not repeat paid or mutating calls blindly.

## Source-Derived Guidance

- Collect the competitor domain, Semrush database, comparison goals, and reporting period.
- Use composio:semrush_tools:semrush_domain_ad_history for the reviewed domain and market.
- Analyze recurring keywords, positions, copy themes, offers, and changes over the available history.
- Distinguish observed paid-search evidence from inferred strategy and do not claim Facebook, LinkedIn, or creative-library coverage.
- Return defensible patterns, gaps, and testable messaging hypotheses.

## Execution Boundaries

- Treat upstream provider-specific commands as background knowledge only. Execute the workflow through the exact Aident Actions above.
- Never request raw credentials in chat. Use Aident Vault connection flows for required accounts.
- Preserve user-provided wording, brand constraints, rights restrictions, and target identifiers. Do not invent authorization.
- Stop when a required integration is disconnected, preflight rejects the input, the target is ambiguous, or the user declines a required confirmation.

## Output

Return the execution plan, selected Action names, confirmed targets, Aident result identifiers or asset URLs, verification evidence, and any remaining blocked step.

## Attribution

This Skill adapts the reviewed upstream workflow. See [UPSTREAM.md](UPSTREAM.md) for the pinned source and [LICENSE.txt](LICENSE.txt) for the preserved license.