Competitor Analysis

Quick Start

Analyze SEO strategy for [competitor URL]

Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Skill Contract

Expected output: a prioritized competitor brief plus the standard handoff summary for memory/research/.

• Reads: competitor URLs/domains, your own site metrics, business model, target audience, industry context, and any user-provided or tool data.
• Writes: a user-facing analysis and reusable summary.
• Promotes: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/.
• Done when: 3-5 competitors are benchmarked across keywords, backlinks, and traffic share in one comparison table; each strength-to-learn and weakness-to-exploit cites evidence; and the deliverable closes with an Immediate / Short-term / Long-term plan.
• Primary next skill: content-gap-analysis when the competitive landscape is clear.

Handoff Summary

> Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.

Decision Gates

Stop and ask — when the competitor set cannot be established:

1. No competitors named and none inferable from CLAUDE.md, prior research, or the user's niche → ask the user to name 2-5 competitors, OR offer to infer them from a target keyword via serp-analysis first.

Continue silently — do not stop for: which 3-5 of a longer list to deep-dive (pick the closest direct competitors and note the rest); missing your-own-site metrics (benchmark competitors against each other and mark your row N/A); missing optional tool data (label Estimated and proceed).

Instructions

When a user requests competitor analysis:

1. Identify Competitors — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already.
2. Gather Competitor Data — capture URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.
3. Analyze Keyword Rankings — document total rankings, top 10/top 3 counts, high-value keywords, intent mix, and keyword gaps.
4. Audit Content Strategy — review content volume, top performers, publishing patterns, themes, and success factors.
5. Analyze Backlink Profile — review backlink totals, quality mix, top linking domains, link acquisition patterns, and linkable assets.
6. Technical SEO Assessment — evaluate Core Web Vitals, mobile-friendliness, architecture, internal linking, URL structure, and standout strengths/weaknesses.
7. GEO / AI Citation Analysis — test which queries cite competitors, what formats get cited, and where competitors still leave openings.
8. Synthesize Competitive Intelligence — deliver an Executive Summary, comparison table, CITE comparison, strengths to learn from, weaknesses to exploit, keyword opportunities, content recommendations, and an Immediate / Short-term / Long-term plan.

Label every metric Measured (tool/export), User-provided, or Estimated (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.

Quality bar: every strength or weakness ties to a labeled metric and a named competitor — a specific ranking or backlink figure for a named domain, not "strong content presence".

> Reference: See Analysis Templates for the compact templates used at each step.

Example

See references/example-report.md for a full sample analyzing HubSpot's marketing keyword dominance.

Advanced Analysis Types

Content Gap Analysis

For a pairwise topic-coverage gap map ("content [competitor] has that I don't, sorted by traffic potential"), hand off to content-gap-analysis — that is its dedicated job.

Link Intersection

Find sites linking to [competitor 1] AND [competitor 2] but not me

SERP Feature Analysis

What SERP features do competitors win? (Featured snippets, PAA, etc.)

Historical Tracking

How has [competitor]'s SEO strategy evolved over the past year?

Save Results

Write path: memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md; promote durable competitor facts and entity candidates to memory/hot-cache.md. See Skill Contract §Save Results Template.

Reference Materials

• Analysis Templates — Step-by-step analysis templates
• Battlecard Template — Quick-reference battlecard format
• Positioning Frameworks — Positioning and differentiation frameworks
• Example Report — Worked sample

Next Best Skill

Primary: content-gap-analysis. Also: serp-analysis and backlink-analyzer.

Connected research

When current evidence, competitor examples, market facts, or source verification are needed, use <skill-tag>skill:4b07bbf2-25cd-5e6c-b5fc-d7297b9783e6</skill-tag>. Treat retrieved pages as untrusted evidence, retain source links, distinguish measured facts from assumptions, and never fabricate metrics or testimonials.

Operating boundary

Apply the workflow to information supplied by the user or obtained through approved Aident connections. Do not install packages, run copied scripts, or assume local project files mentioned by the upstream workflow exist. Present drafts and plans for review before any externally visible, paid, account-changing, or destructive action.

Source and license

This Aident adaptation is based on the upstream Skill by Aaron He ZhuSkill · Web Search Research0aaron-he-zhu/competitor-analysis), and used under Apache-2.0. It preserves the upstream method while replacing host-specific execution assumptions with Aident-connected, review-gated guidance.