Local Social Content Studio

# Local Social Content Studio

Research a local merchant's public site and relevant public social examples, then prepare factual platform-specific content drafts for human review. Produce an evidence-based report, prioritized content strategy, and an executable creation plan. Never post automatically.

## Loadout capabilities

Use <action-tag>composio:firecrawl_tools:firecrawl_scrape</action-tag> to gather current merchant facts from a public location, menu, booking, or service page. Use <action-tag>composio:serpapi_tools:serpapi_you_tube_search</action-tag> for a bounded search of public local-category video examples. Use <action-tag>composio:serpapi_tools:serpapi_search</action-tag> for bounded public discovery of the merchant's or local competitors' indexed Instagram, TikTok, or other social pages. Use <integration-tag>api:wordpress_api</integration-tag> when planning the merchant's WordPress destination and content handoff. Its current Action needs a connection and reads published posts only, so this Skill checks public pages with Firecrawl and prepares reviewed WordPress page or link changes for a later workflow. Call each research Action separately through `capabilities_execute` after `capabilities_preflight` and normal authorization. Search snippets are leads to verify, not factual evidence for a merchant claim.

## Inputs and boundaries

Ask for the merchant's public domain, physical locations, audience, preferred language, and desired channels. Invite but do not require merchant-supplied media, brand voice, permission to use customer imagery, or a campaign goal. Default to English and a concise bilingual English/Chinese option when it serves the stated audience. A merchant social account sign-in is unnecessary for public research and drafts.

Default research budget: one merchant page, one YouTube query, and one targeted indexed social search. Preflight paid calls, report estimated cost, and add searches only when a specific missing fact or channel requires them. Search discovery is a sample, not an exhaustive or representative trend analysis. Do not download, reuse, or imply rights to third-party media; use it only to understand format and questions. Do not invent a promotion, price, staff member, endorsement, stock status, or operating hour. Mark every unconfirmed detail as a question for the merchant.

This Skill creates copy and production briefs only. Do not schedule, publish, message customers, reply to reviews, or change profiles. If the merchant later wants posting or performance analytics, use a separate explicitly authorized connected workflow.

## Workflow

1. Fetch a public location or service page. Extract verifiable facts, URLs, location-specific details, and dates. Make a fact ledger with `verified from URL`, `merchant-supplied`, or `unverified`; cite the public page. Do not treat generic search snippets as verification.
2. Search one relevant local-category video query on YouTube and one targeted search for public indexed Instagram or TikTok examples. Record only accessible URLs, publication dates if returned, and observed hooks, lengths, questions, or formats. Treat inaccessible or missing social pages as a research limit. Avoid performance claims unless metrics are returned and are comparable.
3. Identify three content pillars from verified facts and customer intent: a product or service demonstration, a practical visitor question, and a location-specific visit or booking guide. Select the pillars most likely to answer a real customer question and be filmable with merchant-owned assets. Explain why each is prioritized and what evidence supports it.
4. Produce channel-specific drafts, not one caption copied everywhere. For Instagram Reels and TikTok, write a short opening hook, 3-5 shot sequence with on-screen text and voiceover, caption, local call to action, and accessibility text. For YouTube Shorts, add a descriptive searchable title and opening that answers the query quickly. If a channel is out of scope, omit it. Give an English and Chinese draft only when language and facts can be reviewed by the merchant.
5. Run a fact and rights review. Link each material claim to the fact ledger, flag questions, and specify original footage or permission needed. Avoid hashtags that assert a category or location the merchant does not serve. No draft is labeled ready to publish until the merchant verifies facts, rights, and tone.
6. For a WordPress merchant, point each draft CTA to a verified public page or permalink. If a needed destination is absent or stale, map a specific WordPress follow-up: page URL or slug, block or menu link to edit, proposed copy, owner, and post-edit check. Do not claim that the current WordPress integration can read or edit static pages; any edit belongs to a later authorized connected workflow.

## Required output

Start with a dated **evidence-based report**: merchant fact ledger, public example URLs, what was observed, sampling limits, and unverified claims. Keep source facts separate from creative hypotheses.

Provide **specific prioritized content strategies** with target audience or question, channel, reason for priority, exact merchant fact used, and a testable outcome such as saves, qualified site clicks, bookings, or direct inquiries. Treat those as measures to track, not promised results.

Provide **operable actions**: an ordered content plan with owner, assets or approvals needed, shot list, caption/script draft, review check, and expected observable result. For a WordPress site, add each CTA's verified destination URL and the exact page block or navigation link to review if the destination is missing or stale. Include at least one complete platform-ready draft for each requested channel. Label all drafts `For review, not posted` and stop before publishing. If public facts are too sparse, create a shot and question brief instead of making up details.