Turn community demand into content briefs
Find recurring public questions, preserve their source context, and route a focused brief to the content owner.
When to use this guide
For a small content team choosing a useful article topic from repeated public questions.
What to prepare
- Product or problem queries, audience, exclusions, and a seven-day window.
- The brief recipient, editorial constraints, and approval for the final email.
Outcome
A prioritized brief with exact audience language, distinct intent, evidence links, and an accountable next step.
Why it matters
Copying a viral post produces imitation; clustering independent questions reveals the job a useful original page should answer.
Workflow steps
- 1.Define the audience, topic boundary, source window, and duplicate rule.